MEET THE TEAM
Adrian Harris spent 19 years managing major brand sales promotions, monitoring consumer responses, calculating likely redemption rates and all associated financial costs. Adrian recognised the importance of producing fully measurable results within an affordable spend, so created a financial formula that capped the marketing budget for a brand, whilst guaranteeing increased sales, all underwritten by Lloyds of London.
Erik Saelens has over 20 years' experience in brand marketing and communications. He is the founder of Brandhome, which specialises in brand management, rebranding and renaming.
Erik has personally researched more than 250 brand-change operations worldwide, has written 15 books on brand marketing, and is a regular speaker at conferences,
as well as contributor to specialist sector media.
Torstein Sørlid founded Digital Fibre Limited in 2003 and has over 15 years’ experience in the consumer goods industry. He describes himself as Chief Architect and has been responsible for the design of two substantial digital technology platforms, both of which have delivered measurable success to over a hundred clients, including giants British Gas and McDonalds.
Norwegian born he always remains as cool as a glacier.