PROMOTIONAL STRATEGIES

Question: who needs PROmoTECT*?

PROmoTECT* has been created to guarantee the costs to the supplier of any promotion that includes a call to action from the consumer in return for a reward.

Our customers only reimburse us for redemptions as they
take place, so if the response to the promotion does not meet expectations then the costs will be less than budgeted, and if it far exceeds expectations then you will not be charged a penny more than the agreed PROmoTECT* fee.

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Cash back and
mail-in rebate

The cashback and MIR technique highlights the discount to the consumer, not the reduced price point.

These techniques have developed over the years to become a highly cost effective way of using price as a high impact, instant sales driver.

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Trade-in and trade-up promotions

Trade-in and trade-up offers are effectively a ‘cashback
with conditions’ promotion featuring a time-limited trade in
valuation on customer’s old equipment.

This enables clients to create a compelling ‘buy now!’ message.

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Guaranteed
future value

With a guaranteed future value promotion the client pays a small fee to Digital Fibre when they sell a product, and in return Digital Fibre reward the consumer with a guaranteed rebate on the purchase price when they buy a replacement from the client within for example, 24 months. G.F.V. is an effective tool to drive consumer loyalty and increase product replacement rates.

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Guaranteed
buy back

With a guaranteed buy back promotion the client pays a small fee to Digital Fibre when they sell a product, and in return Digital Fibre reward the consumer with a guaranteed buy back price for a product if the consumer no longer wants it after using it for a qualifying period.

G.B.B is an effective tool to encourage consumer purchase and change existing loyalties.

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Conditional rebates

As a risk specialist Digital Fibre can design eye-catching conditional rebate offers which based on external uncertainties such as sports or political outcomes.

These promotions can effectively capture public attention and drive brand awareness and sales. For example, a consumer could purchase a product and then be given a cash reward depending on the success of their country in the football
World Cup.

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Reliability guarantee

A reliability guarantee provides the customer with peace of mind, knowing that in case of a failure of the product, it will be fixed under warranty and they will also be awarded a cash sum.

This type of promotion communicates the quality of the product and reduces price as the sole purchase consideration.

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Coupon
promotions

Coupons are seeing resurgence across all sectors, and are
enjoying a return to consumer popularity.

Coupons motivate consumer purchase behaviour. They build awareness away from fixture, stimulate trial purchases, recruit
new users, recapture lapsed users, increase weight of purchase
and drive customers into stores.

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Mail-in and
Collector schemes

Digital Fibre uses its sourcing experience to source the perfect promotional gift item, with a high perceived value to the customer, but which can be purchased at a much lower cost.

This promotion provides significant added value whilst effectively driving down costs.

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Instant win
and scratchcards

By calculating the likelihood of consumers winning prizes, instant-win and scratchcards are an inspired way to squeeze exponentially greater impact out of a promotion, effectively offering a quantity, and quality of rewards that would otherwise be unachievable within a given budget.

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Try me free and
Buy & try

Try me free and Buy & try promotions offer the consumer the chance to buy a qualifying product from any participating outlet, take it home, visit the promotional website and register for the promotion, then try it, risk-free or claim the original purchase price back.

This type of promotions overcomes any cost or quality concerns that might be a barrier to the consumer purchase.

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carrotlogo

Carrot Exchange

What is it?

  • Self-service employee incentive
  • Saves team leaders time & money
  • Only reward people who deserve it
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  • Happy Birthday!
  • Hope you have a good' un!!
  • Cheers. Torstein
This month at ACME

The leaders

Alan says:

Work hard and get some Carrots!

2nd
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1st
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3rd
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Spin the carrot

Congratulations

You have won £5.00! Spend it now
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